‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising

By Sara Parry, Rosalind Jones, P. Stern, M. Robinson. 2013

93 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/cd90e0279a8f94d9ee03fc7b11270b43f16661a3