Marketing efficiency and the principle of Postponement

By Wroe Alderson. 2006

228 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/cd4a48dda17e17cee21f4f8f0f6ddc50f5ccd492

Citations in the corpus

• Theory development in humanitarian logistics: a framework and three cases (2009, unknown): “As put forward by (Alderson, 1950) one strategy to reduce risk-and uncertainty costs is to postpone the differentiation of goods, that is, to delay value-adding activities.”