eWOM through social networking sites and impact on purchase intention and brand image in Iran

By M. Farzin, M. Fattahi. 2018

195 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cd47dd7a7dd18c693080af7f15406afe4fbbb0e5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Hasan Yousef Aljuhmani
2. Muneer Alrwashdeh
3. Okechukwu Lawrence Emeagwali

In Marketing

1. Hasan Yousef Aljuhmani
2. Muneer Alrwashdeh
3. Okechukwu Lawrence Emeagwali

In Sociology and Political Science

1. Hasan Yousef Aljuhmani
2. Muneer Alrwashdeh
3. Okechukwu Lawrence Emeagwali

Citations in the corpus

• The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus (2019, methodology): “The eWOM communication section was measured utilizing six items which were adapted from the study of (Farzin & Fattahi, 2018).”