Exploring young adults’ e-waste recycling behaviour using an extended theory of planned behaviour model: A cross-cultural study
By Anita Kumar. Resources, Conservation and Recycling, 2019
303 citations recorded by the source corpus.
Abstract The objective of this research is to explore young adults’ e-waste recycling behaviour cross-culturally using an extended Theory of planned Behaviour (TPB) model. The results of a survey involving respondents from the two culturally-distinct emerging markets showed that the key influencing factors that influenced e-waste recycling behaviour amongst young adults were: Attitude (moderated by a Sense of Duty), Perceived Control, Subjective Norm and Individual Responsibility whereas Convenience and Consequences Awareness constructs did not have significant influence. Cross-cultural differences were also evident as stronger relationships were witnessed for Perceived Control and Subjective Norm constructs for the Chinese young adults’ intention to recycle e-waste. The reverse was found to be true for Attitude (moderated by a Sense of Duty) and Individual Responsibility constructs where stronger relationships were observed in the Indian sample. This research makes a valuable theoretical contribution as it is positioned at the intersection of cross-cultural studies, sustainability and reverse supply chain management areas. This study has practical implication at two levels: the individual actor level and the supply chain level as consumers’ intentions to recycle, underpinned by responsibility towards environment, directly impact the performance of reverse supply chains.
Subfields: Industrial and Manufacturing Engineering, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/ccbdf80619b19421d65d0ab76445ead1dbf1556e
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Citations in the corpus
- Behavioral change for the circular economy: A review with focus on electronic waste management in the EU (2020, background): “Structural conditions such as convenience of recycling and the nature of EoL management systems across different countries and regions also come into play (Kumar, 2019; Otto et al., 2018).”
- Extending theory of planned behavior in household waste sorting in China: the moderating effect of knowledge, personal involvement, and moral responsibility (2020, background): “Kumar (2019) revealed that perceived behavioral control would impact on the behavioral intention for e-waste recycling in cross-culture.”