Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants
By Sylvia M. Chan-Olmsted, Byeng-Hee Chang. 2003
119 citations recorded by the source corpus.
Subfields: Accounting, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/ccb59501182847a0d6286636e8b5f489a96354c2
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- A. Albarran
- Michael Wirth
- Sylvia M. Chan-Olmsted
Citations in the corpus
- Handbook of Media Management and Economics (2006, background): “…and across international markets (Chan-Olmsted & Chang, 2003; Hollifield, 1999; Pathania-Jain, 2001; Shrikhande, 2001) and, to a lesser degree, in the effects of foreign market environments on transnational media organizational strategies and decisions (Chan-Olmsted & Chang, 2003; Gershon, 2000).”