Inspired and Engaged: Decoding MASSTIGE Value in Engagement

By Manish Das, Victor Saha, Abhirupa Roy. International Journal of Consumer Studies, 2021

84 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ccb0275febb6b7cd62519d8d371dddb49aeabfcc