Hope and self regulatory goals applied to an advertising context : promoting prevention stimulates goal-directed behavior

By Karolien Poels, S. Dewitte. 2008

89 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/ccaab0f235f8e1b8b84fe34415e4e6bebe35be8f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Karolien Poels
2. S. Dewitte

In Literature and Literary Theory

1. Karolien Poels
2. S. Dewitte

Citations in the corpus

• The Role of Emotions in Advertising: A Call to Action (2019, background): “Ample studies investigated pleasure and arousal reactions to ads, using verbal or visual scales, and found meaningful relations between self-reported pleasure and arousal reactions to advertising stimuli and ad relevant outcomes (Poels and Dewitte 2008a; Yzer et al. 2011).”