Implicit Attitudes, Explicit Choices: When Subliminal Priming Predicts Candidate Preference

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Explicit Evidence on the Import of Implicit Attitudes: The IAT and Immigration Policy Judgments (2010, background): “For instance, while using a different implicit measure, Kam (2007) recently found that implicit attitudes toward Latinos affect the evaluations of Hispanic political candidates.”
On Assessing the Political Effects of Racial Prejudice (2009, background): “Kam (2007) finds that implicit negative attitudes toward Hispanics undercut support for a Hispanic political candidate apart from the effects of explicit negative stereotypes (in the absence of explicit partisan cues).”
When Gender Matters: Macro-dynamics and Micro-mechanisms (2013, background): “In the absence of a party cue, the scholarship suggests that voters will look to the characteristics of the individual candidates—and rely on demographic cues such as race or sex (Kam 2007; Rahn 1993).”
Cross-Sample Comparisons and External Validity (2014, background): “Kam (2007), for example, notes that subjects who are savvy can deliberately control their responses to such an extent that they undermine measures designed to test implicit beliefs about various topics.”