Understanding the behavior of mobile data services consumers

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Exploring the influential factors of continuance intention to use mobile Apps: Extending the expectation confirmation model (2018, background): “Social influence has been shown to have a direct influence on behavioural intention (e.g. Venkatesh and Morris (2000), Venkatesh et al. (2000), and Hong et al. (2008)).”
Integration of UTAUT model in internet banking adoption context (2019, background): “According to Hong et al. (2008), “ if users would not have necessary operational skills, they would have lower intention to adopt information technology.”
Integrating TTF and UTAUT to explain mobile banking user adoption (2010, background): “Much research has found the significant effect of perceived cost on mobile commerce adoption (Hong et al., 2008; Kuo & Yen, 2009; Shin, 2009; Shin, Lee, Shin, & Lee, in press).”
Mobile Games: Analyzing the Needs and Values of the Consumers (2010, background): “Moreover, the general importance of social and identity-related influences in mobile technology and services adoption has been stressed by a number of studies (see e.g., Hong et al. 2008; Pihlström 2007; Thorbjornsen et al. 2007).”