Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism

By Kak Yoon, B. Pinkleton, Wonjun Ko. 2005

98 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c941b32875fc3fb5e09236b1979709b98f98a3ed