Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability

By Saurabh Mishra, Sachin B. Modi. 2016

227 citations recorded by the source corpus.

Subfields: Accounting, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c8db3670a69abce5e9a6af35daa0368af98e875c

Citations in the corpus

• Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI (2017, unknown): “In doing so, most studies have used a pragmatic CSR differentiation by assigning activities to the domains in which they are accomplished (e.g., diversity, product, or employee relations; Groening et al. 2016; Jayachandran et al. 2013; Mishra and Modi 2016).”