Panic buying research: A systematic literature review and future research agenda

By Soniya Billore, Tatiana Anisimova. International Journal of Consumer Studies, 2021

207 citations recorded by the source corpus.

Panic buying has re-emerged as a ‘new’ normal consumer behaviour and has become a coping mechanism for real and perceived dangers associated with COVID-19 Despite the need for a better understanding of the panic buying phenomenon, there has been a lack of scholarly research on this topic This study seeks to fill this gap In this article, we systematically review extant studies in panic buying from the last two decades We analyse and categorize them according to Callahan's 4W (2014) review structure and Paul and Rosado-Serrano's (2019) TCCM framework We found that the existing publications in panic buying are fragmented across multiple disciplines Due to the nature of the panic-induced behaviour, most of them have been written as a reaction to the pandemic crisis We contribute to marketing research by providing theoretical, contextual and methodological insights into the field of panic buying Furthermore, we develop a research agenda related to retailer and consumer perspectives Additionally, we identify research issues related to policymaking and governance, as well as broader societal impacts that need to be addressed in the future © 2021 The Authors International Journal of Consumer Studies published by John Wiley & Sons Ltd

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/c780ff67d56d55be255299b7a7f60a22fe88dc53

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