Web-Face-to-Face Mixed-Mode Design in a Longitudinal Survey: Effects on Participation Rates, Sample Composition, and Costs

By A. Bianchi, S. Biffignandi, Peter Lynn. 2017

55 citations recorded by the source corpus.

Abstract Sequential mixed-mode designs are increasingly considered as an alternative to interviewer-administered data collection, allowing researchers to take advantage of the benefits of each mode. We assess the effects of the introduction of a sequential web-face-to-face mixed-mode design over three waves of a longitudinal survey in which members were previously interviewed face-to-face. Findings are reported from a large-scale randomised experiment carried out on the UK Household Longitudinal Study. No differences are found between the mixed-mode design and face-to-face design in terms of cumulative response rates and only minimal differences in terms of sample composition. On the other hand, potential cost savings are evident.

Subfields: Sociology and Political Science, Statistics and Probability

View Paper: https://www.semanticscholar.org/paper/c719034b9c3c2caad91951e14c785d159da768ef