Humorous Texts: A Semantic and Pragmatic Analysis

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“I Has Seen Image Macros!” Advice Animals Memes as Visual-Verbal Jokes (2016, background): “…typically comes above the image and the (surprising) punchline below it, but sometimes this layout is modified or a joke may involve jab lines (Attardo, 2001), which foster intermediate humorous effects before the punchline stage is reached (as in Figure 7, where each mention of the repeated…”
From humor recognition to irony detection: The figurative language of social media (2012, background): “Attardo [1, 2] tries to explain verbal humor2 as a phenomenon that suggests the presence of some knowledge resources, such as language, narrative strategies, target, situation, logical mechanisms or opposition, in order to produce a funny effect.”