Queer eye for a gay guy: Using market‐specific symbols in advertising to attract gay consumers without alienating the mainstream

By Gillian Oakenfull, Timothy B. Greenlee. 2005

125 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/c62142805b24e5f2eecfbbcbe753d9344056af88