The Role of Packaging and Presentation Format in Consumers’ Preferences for Food: An Application of Projective Techniques

By A. Eldesouky, A. F. Pulido, F. Mesías. 2015

119 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/c60859ad862451e41065205e50e2ec082475b4e1