The motivational drivers of fast fashion avoidance
By Hyunsoo Kim, H. Choo, Namhee Yoon. 2013
120 citations recorded by the source corpus.
Subfields: Marketing, Museology
View Paper: https://www.semanticscholar.org/paper/c5fe9c32a298aa38e032bb3f0da2fd60d2c34786
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In Marketing
Citations in the corpus
- An Environmental Perspective on Clothing Consumption: Consumer Segments and Their Behavioral Patterns (2017, background): “, H&M or Forever 21) introduce new merchandise on an almost weekly basis and deliberately manipulate the supply to create “must have” items targeted primarily at young consumers [2,3], but fast fashion products also tend to have a short lifespan [4].”