Expanding theory of tourists’ destination loyalty: The role of sensory impressions

By Xingyang Lv, Chunxiao Li, Scott McCabe. Tourism Management, 2020

246 citations recorded by the source corpus.

Abstract What shapes tourist's attitudes towards destinations most, abstract destination image or concrete sensory impressions? This exploratory research investigates the unique role played by sensory impressions in understanding destination loyalty through a multi-level validation process utilizing three progressive studies. Study 1, based on online reviews found that positive sensory impressions have a positive effect on loyalty while negative sensory impressions have a negative effect. A field study then revealed that sensory impressions can be distinguished from destination image and provides incremental explanatory power on loyalty. Through a survey of actual tourists, Study 3 verified the robustness of the conclusions of the first two studies and provides evidence that sensory impressions are related to other outcome concepts (perceived quality, value and satisfaction). This research illustrates the mechanisms behind the influence of this emerging construct on destination loyalty, and more importantly, verifies its importance and necessity through a more rigorous multi-level validation.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c5ec2649a8e96a19344b53e87445e54cfb2b2f4e

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In Marketing

  1. Manuel Alector Ribeiro
  2. A. Tasci
  3. D. Stylidis
  4. Abdullah Uslu
  5. K. Woosnam
  6. Youngsook Kim
  7. Gang Li
  8. Haiyan Song

In Sociology and Political Science

  1. D. Stylidis
  2. A. Tasci
  3. K. Woosnam
  4. Manuel Alector Ribeiro
  5. Abdullah Uslu
  6. Youngsook Kim
  7. Gang Li
  8. E. Erul

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