GENERATION Y FEMALE CONSUMER DECISION-MAKING STYLES
By Institute Jakarta, Gwen Yenita Purnomo. 2008
206 citations recorded by the source corpus.
View Paper: https://www.semanticscholar.org/paper/c4b31d00624732df89553095a7eef99da80d23d9
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
- Xiang Li
- Wayne W. Smith
- Lixuan Zhang
- Bing Pan
- K. Woosnam
- Hongmei Zhang
- Dimitrios Buhalis
- Zheng Xiang
Citations in the corpus
- The Effect of Online Information Search on Image Development (2009, result): “For example, a study has shown that Generation Y (born after 1977) adult female shoppers are more fun-driven and recreational quality seekers (Bakewell and Mitchell 2003).”