A comparison of relationship marketing and Guanxi: its implications for the hospitality industry

By Morgan W. Geddie, Agnes DeFranco, Mary F. Geddie. 2005

89 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c3d2dc246a7a7147915fb8b3c24bd7b21c72011d