Using the methods of experimental social psychology to study cultural evolution.

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An experimental simulation of the “copy-successful-individuals” cultural learning strategy: adaptive landscapes, producer–scrounger dynamics, and informational access costs (2008, methodology): “One way of doing this is by using laboratory experiments (Mesoudi, 2007), and several studies have recently sought to simulate cultural evolution and cultural transmission in the lab using experimental methods (Baum, Richerson, Efferson, & Paciotti, 2004; Caldwell & Millen, 2008; Efferson, Lalive,…”
Experimental models for testing hypotheses about cumulative cultural evolution (2008, methodology): “This method also has similarities with the transmission chain method, originally pioneered by Bartlett (1932), and more recently applied by Mesoudi (e.g. Mesoudi & Whiten, 2004; Mesoudi, Whiten & Dunbar, 2006; Mesoudi, 2007).”