An Extension of the “Lasswell Formula”

By R. Braddock. 1958

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Alun David Preece
2. Richard J. Tomsett
3. Dave Braines
4. Federico Cerutti
5. Supriyo Chakraborty
6. Mani B. Srivastava
7. Lance M. Kaplan
8. G. Pearson

Citations in the corpus

• Rapid Trust Calibration through Interpretable and Uncertainty-Aware AI (2020, background): “Again, Lasswell’s communication model 23,24 may prove helpful for framing these collaborations.”