Identifying categories of service innovation: A review and synthesis of the literature

By Hannah Snyder, Lars Witell, Anders Gustafsson, Paul W. Fombelle, Per Ola Kristensson. 2016

355 citations recorded by the source corpus.

Subfields: Business and International Management, Marketing

View Paper: https://www.semanticscholar.org/paper/c2c48fa220f96e6a5119d62e996548eab09577cc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Hannah Snyder
2. Lars Witell
3. Anders Gustafsson

Citations in the corpus

• Service Innovation: A New Conceptualization and Path Forward (2020, background): “That is, what is new for the firm rather than for the customer (Snyder et al. 2016).”