Just-in-time contextual advertising
By Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel. 2007
80 citations recorded by the source corpus.
Subfields: Computer Networks and Communications, Information Systems
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In Computer Networks and Communications
In Information Systems
Citations in the corpus
- A contextual-bandit approach to personalized news article recommendation (2010, background): “service vendors acquire and maintain a large amount of content in their repository, for instance, for filtering news articles [14] or for the display of advertisements [5].”
- Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting (2016, background): “On the other hand, in 1998, display advertising began as a concept contextual advertising [Anagnostopoulos et al., 2007, Broder et al., 2007].”
- Real-time bidding for online advertising: measurement and analysis (2013, unknown): “A more advanced approach is to learn a model including various features of webpages, which could then be used to compute a relevance score of advertisers’ targeting criteria [17, 7, 8].”
- Integrated marketing communications: From media channels to digital connectivity (2009, background): “Anagnostopoulos et al. (2007) provide an algorithm that serves ads based on a tracking of consumer online behavior.”