Integrating Management Accounting and Marketing in the Pursuit of Competitive advantage: the case for strategic management accounting

By R. Roslender, S. Hart. 2002

122 citations recorded by the source corpus.

Subfields: Accounting, Management Information Systems, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c1c25e9b1ed122cc3df11593440031a33323d6f5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. R. Roslender
2. Jan Mouritsen
3. Simon Cadez
4. Chris Guilding

In Management Information Systems

1. R. Roslender
2. Jan Mouritsen
3. Simon Cadez
4. Chris Guilding

In Strategy and Management

1. R. Roslender
2. S. Hart
3. Jan Mouritsen
4. Simon Cadez
5. Chris Guilding

Citations in the corpus

• In search of strategic management accounting: Theoretical and field study perspectives (2003, background): “…elements of strategy theory into management accounting, while for us, being externally focused on the marketplace, SMA seeks to integrate insights from management accounting and marketing management within a strategic management framework (see Roslender and Hart, 2002afor further details).”