Dual nature of cause‐brand fit: Influence on corporate social responsibility consumer perception

By E. Bigné, Rafael Curras-Perez, Joaquín Aldás-Manzano. 2012

177 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c1bb73ed407840e6aa0a897f6fcb4162369e27b7

Citations in the corpus

• Attention, emotions and cause-related marketing effectiveness (2015, unknown): “…(Lafferty et al. , 2004; Lafferty and Goldsmith, 2005), charity efficiency (Winterich and Barone, 2011), brand-cause fit (Pracejus and Olsen, 2004; Bigné et al. , 2012), self-construal and identity salience (Winterich and Barone, 2011), donation magnitude (Strahilevitz, 1999; Chang, 2008; Folse…”