Building a Services Brand: Stages, People and Orientations

By L. de Chernatony, S. Drury, Susan Segal‐Horn. 2003

154 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c1ac1b5dbbb63912087455dfd6838a3594688fbc