Perceptions of Branding among Television Station Managers: An Exploratory Analysis

By Sylvia M. Chan-Olmsted, Yungwook Kim. 2001

106 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c17fcb8cef321831f95cc805c0597235d1a2b5ea