Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being

By Charles Dennis, Eleftherios Alamanos, Savvas Papagiannidis, Michael Bourlakis. 2016

104 citations recorded by the source corpus.

This paper examines how social exclusion affects consumer use of multiple shopping channels (traditional stores, online by computer and mobile retailing by cell phone) and how these choices affect consumers' happiness and wellbeing. The findings from an online survey (n=1368) in the United States indicate that socially-excluded people spend more time shopping by all three channels, with the most significant being the cell phone. The latter channel is also more significant for younger respondents and for those who report a mobility/disability issue. Time spent on traditional store shopping and shopping by cell phone both have significant positive effects on happiness and wellbeing. Shopping by cell phone significantly ameliorates the negative effects of social exclusion on happiness and wellbeing for consumers with mobility/disability issues. The paper also includes practical implications for retail marketing managers' and policy makers' communication strategies.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/c1018fc9634ad4461719f242d26c505eb9690f6b

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Citations in the corpus

The use of digital technology for social wellbeing reduces social isolation in older adults: A systematic review. (2022, background): “Hence, technology may offer alternative means for ameliorating SI in older adults, and partly offset the negative impact on health (Dennis, Alamanos, Papagiannidis, & Bourlakis, 2016).”
Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation (2023, background): “83 Such findings are important as well-being and social interaction are associated with better health and lower mortality.”