Sponsorship and Advertising: A Comparison of Consumer Perceptions

By T. Meenaghan. 2001

181 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/c091bf963cd6cee132cb1ab62d1d1ce710a2c404

Citations in the corpus

• Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008, unknown): “Building upon the effects of advertising on consumers as described by Vakratsas and Ambler (1999), Meenaghan (2001) described the specific effect of sponsorship on the consumer.”