An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication

By Cesare Amatulli, Matteo De Angelis, Carmela Donato. Psychology & Marketing, 2019

114 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c07e77fd4676f654444d0efde1bcdceb77109197