The Psychology of Eating Animals

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Reducing meat consumption in developed and transition countries to counter climate change and biodiversity loss: a review of influence factors (2017, background): “The literature that we reviewed confirms this ‘‘meat paradox’’ (see also Loughnan et al. 2014) which meat-eaters experience when they are reminded that their behaviour may not match their values and attitudes, and the resolution of this tension by changing diet fits with this dissonance (Bastian et…”