Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers

By Babu George, Gallayanee Yaoyuneyong. 2010

99 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/bf7f6f7e59de772759f9ed4dc4ed0c71e24df9f3

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In Marketing

1. S. Tanford
2. R. Montgomery

Citations in the corpus

• The Effects of Social Influence and Cognitive Dissonance on Travel Purchase Decisions (2015, background): “A study of impulse buying among student spring break shoppers demonstrated individual differences in consumer dissonance (George and Yaoyuneyong 2010).”