Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research

By Michael R. Hyman, Dennis A. Kopf, Dongdae Lee. 2010

128 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/bf75a7d9d8c3e78d0b2436c1b91212c9b7fbe0b0