Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet

By Majorie Dijkstra, H.E.J.J.M. Buijtels, W. V. van Raaij. 2005

191 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bddc3ae885e6963929aa2f970084ba263c60abc2