USING ANIMATED SPOKES-CHARACTERS IN ADVERTISING TO YOUNG CHILDREN: Does Increasing Attention to Advertising Necessarily Lead to Product Preference?

By S. Neeley, D. Schumann. 2004

168 citations recorded by the source corpus.

Subfields: Education, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/bdd090d62cde40cb9e1281c85fb2913e54760284

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In Education

1. Paul M. Connell

In Gender Studies

1. Paul M. Connell

In Marketing

1. Paul M. Connell

Citations in the corpus

• The Role of Baseline Physical Similarity to Humans in Consumer Responses to Anthropomorphic Animal Images (2013, background): “Some of this literature focuses on effects of brand advertising mascots on brand attitudes (Garretson & Burton, 2005; Garretson & Niedrich, 2004) and associated policy implications (Garretson & Burton, 1998; Neeley & Schumann, 2004).”