A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation

By H. Gierl, Verena Huettl. 2011

50 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/bcc86c6fea41166d30af064ceeda23dda5a44bc4