Sharing the News

By Piotr S. Bobkowski. Fix What You Can, 2015

96 citations recorded by the source corpus.

This study examined the joint effect of message and personality attributes on online news sharing. In two experiments (N = 270, N = 275), readers indicated their likelihood to share news representing two content domains and three informational utility dimensions. A moderated mediation path analysis was used. On average, news consumers shared news containing informational utility. Opinion leaders shared news irrespective of informational utility because they discerned informational utility in news that, objectively speaking, lacked such utility. In one experiment, opinion leaders also were more likely than nonleaders to share news perceived to contain informational utility.

Subfields: Communication, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bc186e6bfd5434651add878dfce75534bede6067

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In Communication

  1. Elmie Nekmat
  2. Hajo G. Boomgaarden
  3. B. Scheufele

In Literature and Literary Theory

  1. Elmie Nekmat

In Sociology and Political Science

  1. Elmie Nekmat
  2. B. Scheufele

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