When pushing back is good: the effectiveness of brand responses to social media complaints

By Marius Johnen, Oliver Schnittka. Journal of the Academy of Marketing Science, 2019

87 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/bbe518be3d2035e9c158fd47956257217b7d0071