Sport publicity: Commitment's moderation of message effects

By Daniel C. Funk, M. Pritchard. 2006

93 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/bbae886ef79e2d33413142521c073846e73e87d3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Kristine Toohey
2. Daniel C. Funk
3. Tennille Bruun
4. S. Ross
5. R. Biscaia
6. A. Rosado
7. A. Correia
8. João Maroco

In Marketing

1. S. Ross
2. Tennille Bruun
3. Kristine Toohey
4. Daniel C. Funk
5. A. Rosado
6. A. Correia
7. R. Biscaia
8. João Maroco

In Organizational Behavior and Human Resource Management

1. Tennille Bruun
2. Kristine Toohey
3. Daniel C. Funk
4. A. Rosado
5. A. Correia
6. R. Biscaia
7. João Maroco
8. S. Ross

Citations in the corpus

• International Sport Event Participation: Prior Sport Involvement; Destination Image; and Travel Motives (2007, methodology): “A three-item affect scale to measure feelings toward Australia using semantic differential scales and a three-item cognition scale to measure beliefs about Australia using semantic differential scales (Funk & Pritchard, 2006).”
• The effects of emotions on football spectators' satisfaction and behavioural intentions (2012, background): “Also, several studies in sport settings have focused on emotions as outcome variables (Funk & Pritchard, 2006; Madrigal, 2008), but with few exceptions (e.g. Sumino & Harada, 2004), little is known about the array of different emotions experienced by spectators during sporting events and how…”