Organizational Research: Determining Organizational Research: Determining Appropriate Sample Size in Survey Research Appropriate Sample Size in Survey Research

By James E. Bartlett, J. Kotrlik, Chadwick C. Higgins. 2001

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Impact assessment of Integrated Pest Management (IPM) strategy for suppression of mango-infesting fruit flies in Kenya (2016, background): “Similarly, trade of several horticultural products between Africa and the US have been severely hampered by a US Federal Order banning importation of several cultivated fruits and vegetables from African countries where B. dorsalis has been reported (Bech, 2008).”
E-LOYALTY IS NOT ALL ABOUT TRUST, PRICE ALSO MATTERS: EXTENDING EXPECTATION-CONFIRMATION THEORY IN BOOKSELLING WEBSITES (2013, methodology): “Sampling was based on the techniques suggested by Bartlett et al. [2001]. Questionnaires were distributed and completed with face-to-face interviews. The sample size chosen was approximately one and half times the allowed sample size for representativeness (suggested sample size for 95% confidence l”
Farmers intention to adopt sustainable agriculture hinges on climate awareness: The case of Vietnamese coffee (2021, background): “Reported barriers of adoption, range from farmers’ perception level (FAO, 2014) to institutional level support (Bravo-Monroy et al., 2016).”
Impact of Entrepreneurial Orientation on Innovation Capability: The Mediating Role of Absorptive Capability and Organizational Learning Capabilities (2021, background): “However, due to the low response rate and missing survey issues, to overcome this problem, researchers such as Kotrlik and Higgins [81] recommended adding 40% to the sample size.”