Cultural value, consumption value, and global brand image: A cross-national study

By Hye-Jung Park, Nancy J. Rabolt. 2009

141 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/baa2eb0d0c6e63442550ee7e3debf290b0c3e4ca

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. H. Gonçalves
2. Tiago Lourenço
3. Ann Marie Fiore
4. Graça Miranda Silva

In Organizational Behavior and Human Resource Management

1. Ann Marie Fiore

Citations in the corpus

• Green buying behavior and the theory of consumption values: A fuzzy-set approach ☆ (2016, background): “…be applied to different product categories like durable andnondurable consumer goods, industrial goods, and services (e.g., Lee, Lee, Kim, & Kim, 2002; Park & Rabolt, 2009; Williams & Soutar, 2009) and demonstrates an excellent predictive validity inmore than 200 situations (Sheth et al., 1991).”
• Conceptualization of a holistic brand image measure for fashion-related brands (2015, background): “comprehensiveness exists in the conceptualization and measurement of brand image (Dobni and Zinkhan, 1990; Hsieh and Li, 2008; Keller, 1993; Park and Rabolt, 2009).”