Motivations and perceived value of volunteer tourists from Hong Kong

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The use of social media in travel information search (2015, background): “The value of a travel destination strongly influences the future intention of travelers to return to the same destination or engage in a similar travel experience (Lo and Lee, 2011).”
Motivation-based transformative learning and potential volunteer tourists: facilitating more sustainable outcomes (2014, background): “Lo and Lee (2011) discovered that volunteer tourists from Hong Kong experienced a changed view of life and personal development.”
Creative tourism: a preliminary examination of creative tourists’ motivation, experience, perceived value and revisit intention (2014, background): “, 2008) and is depicted as the tourist’s overall assessment of a tourism product or service based on perceptions of the trade-off between what is given and what is received (Lo and Lee, 2011; Zeithaml, 1988; Woodruff, 1997).”