Schemas and Frames
By M. Wood, Dustin S. Stoltz, J. Van Ness, M. Taylor. Sociological theory, 2018
97 citations recorded by the source corpus.
A perennial concern in frame analysis is explaining how frames structure perception and persuade audiences. In this article, we suggest that the distinction between personal culture and public culture offers a productive way forward. We propose an approach centered on an analytic contrast between schemas, which we define as a form of personal culture, and frames, which we define as a form of public culture. We develop an “evocation model” of the structure and function of frames. In the model, frames are conceived as material assemblages that activate a network of schemas, thereby evoking a response when people are exposed to them. We discuss how the proposed model extends, and clarifies, extant approaches, and consider new directions for future research.
Subfields: Literature and Literary Theory, Social Psychology, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/b9a0988dc7611d0c0dbd34b7106f5cbe304e4cdd
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In Literature and Literary Theory
In Social Psychology
In Sociology and Political Science
Citations in the corpus
- Mapping Cultural Schemas: From Theory to Method (2019, methodology): “The present method relies on respondents to recognize whether a given pair of concepts is related or not (likely requiring System II processing), yet schemas are generally understood to be nondeclarative cognitive models driven by System I processing (Wood et al. 2018).”