The roles of mass media, word of mouth and subjective norm in family takaful purchase intention

By M. Husin, N. Ismail, A. Rahman. 2016

108 citations recorded by the source corpus.

Subfields: Accounting, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b924756e0f22148d41190d11a63f08afd003e608