Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty

By Choukri Menidjel, Abderrezzak Benhabib, Anil Bilgihan. 2017

92 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b888c7dfe2d41568f5dd92e724d20ec5e8ce4b17