Truth-Default Theory (TDT)

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Increasing clarity where it is needed most: articulating and evaluating theoretical contributions (2017, background): “Or, a scholar can claim that an existing theory is fundamentally inadequate and that a new way of addressing a communication phenomenon is necessary (e.g. Levine, 2014).”
Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts (2018, background): “However, if they choose to be less transparent, advertisers and publishers run a greater risk that those consumers who do recognize the ad will perceive it as being deliberately deceptive, which would lead to stronger negative reactions (Darke & Ritchie, 2007; Levine, 2014).”
Does the Whole Exceed its Parts? The Effect of AI Explanations on Complementary Team Performance (2020, result): “” These user behaviors are similar to observations in psychology literature on Truth-Default Theory [41], which shows that people exhibit truth-default behavior: by default people are biased to”