Anholt Nation Brands Index: How Does the World See America?

By S. Anholt. Journal of Advertising Research, 2005

159 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/b42423ed48f8c318dd67214d3d851be34ea05c9b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Chi-Hsiung Tseng
2. Jingru Zhang
3. Ying-chen Chen
4. Bihu Wu
5. Alastair M. Morrison

Citations in the corpus

• How Country Image Affects Tourists’ Destination Evaluations: A Moderated Mediation Approach (2018, background): “Some scholars have recommended that tourism should be included as one of the components contributing to country image (Anholt, 2005).”