Experiences, post-trip destination image, satisfaction and loyalty: A study in an ecotourism context
By T. Li, Fang Liu, Geoffrey N. Soutar. 2021
201 citations recorded by the source corpus.
Abstract Few empirical studies have examined how post-trip destination image is shaped by tourists’ experiences. Although previous studies examined the relationships between experience, image, satisfaction and behavior, these are not fully understood, especially in ecotourism contexts, in which managing destination image can be more challenging. Consequently, an Experience-Image-Satisfaction-Loyalty framework is suggested and examined in an ecotourism context. The present study used multidimensional experience and image constructs and added ecotourism loyalty to the model, extending the previous research. The data used were collected from 375 outbound Chinese tourists on bus tours immediately after visits to a well-known Western Australian ecotourism site. Using PLS-based structural equation modeling (SEM) technique, results show that acting, fun learning, and emotional experiences had an influence on both attribute-based and holistic destination image. In addition, tourism experience had an indirect effect on loyalty (including destination loyalty and ecotourism loyalty) via the mediating effects of destination image and satisfaction. The results suggested some practical implications for ecotourism destination operators designing experiences for visitors as well as for governments and non-profit organizations attempting to promote ecotourism.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/b3ca9317ebbb981e2dd9689f73330ff25bde6a19
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Citations in the corpus
- Understanding Potential and Repeat Visitors’ Travel Intentions: The Roles of Travel Motivations, Destination Image, and Visitor Image Congruity (2021, background): “Specifically, tourists’ perceptions of the image of a destination have been found to predict their intentions to travel to that destination (Akhoondnejad 2015) or to revisit a destination (Stylos et al. 2016; T. Li, Liu, and Soutar 2021).”