Consumers' Willingness to Pay for Corporate Reputation: The Context of Airline Companies

By Mary E. Graham, Pratima Bansal. 2007

116 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b3c39930fe729946a9995defbdf9b535ff76716f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Susan F. Storrud-Barnes
2. Richard Reed
3. Len Jessup

Citations in the corpus

• How Open Innovation Affects the Drivers of Competitive Advantage (2012, result): “Their judgment is supported by an array of research that confirms the existence and validity of the link between reputation and firm performance (e.g. Black et al., 2000; Graham and Bansal, 2007; Gregory, 1998).”